If you’ve spent much time around kids, you’ve likely experienced the “waterfall of why”. Asking why is important. Answering why is critical.
Read More
A screenwriter must live in empathy - it's a requirement of their job. Living in empathy is also what exceptional brands do.
Read More
The power of film is predicated on one simple fact. To be impactful, it needs to be seen.
Read More
There are parallels you can draw between your storytelling efforts and those of a street musician. So how do they measure success?
Read More
The average banner ad gets less than 1% clickthrough. What about the other 99%?
Read More