the other 99%

The average banner ad gets less than 1% clickthrough.  Of that 1%, only a small fraction convert to a purchase.  

For many brands however, the sales generated from that fraction of 1% still provides a positive return on their media buy.  So, for the data driven marketer, the math works.  It makes sense.

Except, what about the other 99%?  

These are your potential customers and loyalists.  The ones that experience your brand following them around the internet, infiltrating their social feeds and getting between them and the content they’re interested in.

It’s no wonder the two emotions most attributed to interruptive ads and re-marketing are anger and annoyance.  Not exactly the type of emotional connection we aim to create with our communities.

When you consider the cost of negative brand perception in the 99% group, the return on the 1% group may not seem so appealing anymore.

We believe there’s a better way to connect with your audience - and it’s surprisingly simple.  

Rather than getting between your audience and the content they’re interested in, why not create the content they’re interested in?

Be generous.

What if your content created an authentic connection based on shared values and interests? 

Connection leads to commerce.  It rarely works the other way around.