https://www.wearepoetics.com/home daily 1.0 2017-09-29 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59b1e969cd39c304a1207db4/1454012412739/SQS_CHELSEA_DK_0083-Recovered.jpg About https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59b75251a803bbc8f65a3c5b/1505186400797/video-2562553_1920.jpg About https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59b752b7c534a5c6ac7db172/1505187283202/hilltop-1209853_1920.jpg About https://www.wearepoetics.com/journal daily 0.75 2017-10-26 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59b9f6a300a2726e7374be79/1505360163750/book-2598594_1920.jpg Journal https://www.wearepoetics.com/journal/2017/9/8/what-about-the-other-99 monthly 0.5 2017-10-07 https://www.wearepoetics.com/journal/2017/9/20/buskers monthly 0.5 2017-10-01 https://www.wearepoetics.com/journal/2017/9/29/message-in-a-bottle monthly 0.5 2017-10-01 https://www.wearepoetics.com/journal/2017/10/6/empathy monthly 0.5 2017-10-06 https://www.wearepoetics.com/journal/2017/10/26/just-because monthly 0.5 2017-10-26 https://www.wearepoetics.com/services daily 0.75 2017-09-14 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59b2fad312abd93aa2a0f3c4/1504901848869/video-2562553_1920.jpg Services https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59b75112935d81a4204b518d/1505190777693/micro-1494436_1920.jpg Services https://www.wearepoetics.com/lulu-work daily 0.75 2017-09-12 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b5e7698fd4d267470478ca/1505093481939/1502145598657.jpeg Work https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75d388dd041b2054c6c6b/1505194004079/ Work - lululemon | Africa Yoga Project https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75d3d386f57db2167f82e/1505189178488/ Work - lululemon | Africa Yoga Project https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75d3ecd84a51073265cf9/1505189182327/ Work - lululemon | Africa Yoga Project https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b7700ecd84a51073281555/1505189190887/ Work - lululemon | Africa Yoga Project https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b5e8ea64549a756a21476f/1505093745001/ Work - Africa Yoga Project Director: Andrea Wing, DP: Stuart Gillies, Editor: Bill Hardman, Producer: Ashley Tyndall   https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75d52c534a5c6ac7e01a2/1505189233094/ Work - lululemon | LoveYourBrain https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b5e8ed448c8a064722601c/1505093866997/ Work - Africa Yoga Project Director: Andrea Wing, DP: Stuart Gillies, Editor: Bill Hardman, Producer: Ashley Tyndall   https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75df08419c2bbd154c1bd/1505189389714/ Work - Xavier Rudd: Life Lessons https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b5e8efafbeefd5bce4eb5b/1505093870828/ Work - Africa Yoga Project Director: Andrea Wing, DP: Stuart Gillies, Editor: Bill Hardman, Producer: Ashley Tyndall   https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75e2b71c9a0a090a28fae/1505189428620/ Work - Hannah Epperson https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75e4ef5e231ec47e555bd/1505194194954/ Work - lululemon | Melinda Withrow | The Calm of the Mountains https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75efaccc5c576307d0d5f/1505194062503/ Work - lululemon | Charlie Turner and Lee Forster | Off the Blocks https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75f35d7bdce8efdb06882/1505191551973/ Work - lululemon | Taylor Phinney | The Grand Scheme https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75f542d83c3863db6b98a/1505194172346/ Work - lululemon | Stephanie Labbé | Be You, Bravely https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75f6ee45a7c35d99a2b42/1505194084066/ Work - lululemon | Kirsten Sweetland | The Sweet Life https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75f8e18a0a239a3e5cbd1/1505194124215/ Work - lululemon | Jake Gibb and Casey Patterson | On the Line https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59b5e71ce9bfdf95035108ab/59b75fa9c027d86e4243d734/1505194155946/ Work - lululemon | Tory Nyhaug | The Fast Track https://www.wearepoetics.com/contact daily 0.75 2018-08-17 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59ba07772278e7dcc1bc201f/1505363870452/computer-564136_1920.jpg Contact https://www.wearepoetics.com/lululemon-case-study daily 0.75 2018-06-21 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cb23740abd04e79edd2fda/1506557459823/soho1.jpg Lululemon Case Study - men's store CASE STUDY - MEN'S STANDALONE STORE IN SOHO, NEW YORK https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc19c7c534a582e868c6b7/1506548170584/Screen%2BShot%2B2017-08-09%2Bat%2B11.19.57%2BAM.png.jpeg Lululemon Case Study - versatility The multi-dimensional man requires efficiency from his apparel. He leads a life in perpetual motion and needs gear that is versatile enough to handle all the activities of his day. Working with the product team, we established a value proposition around versatility. Want to go for a hike after work? No problem. Blending technical performance with refined style gives the Lululemon man freedom of choice and lets him do more with less. . https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc1b382278e731a28d3d49/1506548567150/phone.001.jpeg Lululemon Case Study - fun The marketing messages from other brands focus on competition, winning at all cost - they skew aggressive and are as serious as a heart attack. We saw opportunity in bringing some fun to the party. We would connect with our guy through a sense of adventure and laughter - while pushing through his boundaries. Our guy is confident and looks at the lighter side of life, where appropriate. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc195c8419c24fda072e07/1506548070325/positionweb.002.jpeg Lululemon Case Study - mindfulness Amidst the weekly media reports of athletes behaving badly, we believed that who you are off the field is just as important as your game day performance. We re-imagined the brand’s muse, focusing on the mindful athlete - one who takes a holistic view of athletics by integrating body and mind. Socially conscious and multi-dimensional, we’d connect with him through the brand’s core values and provide tools for personal development through the practice of yoga, meditation and goal setting. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cb2393ccc5c5f4ec3126d3/1506557475385/social.001.jpeg Lululemon Case Study - digital CASE STUDY - LAUNCH OF DEDICATED MEN'S CHANNELS https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cacf72a8b2b001f6a65513/1506487395460/1506363198199.jpeg Lululemon Case Study https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cb2ba38dd0416240b28058/1506487395449/BANNER.001.jpeg Lululemon Case Study https://www.wearepoetics.com/hellyhansen-case-study daily 0.75 2017-09-28 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc2c5146c3c43c9611504e/1506553399854/helly-hansen-navy-helly-hansen-coastal-parka-navy-product-3-4895342-023540232.jpeg Helly Hansen Case Study - SCANDINAVIAN DESIGN The design world looks to Scandinavia as a global leader in clean, purposeful design. Furthermore, the rugged Scandinavian coastline and in climate weather makes for a perfect design and testing lab. Moving forward, Helly Hansen would leverage their Scandinavian roots rather than hide them. In doing so, they would offer a clear distinction from their competitors and be able to tell an engaging story, 135 years in the making. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc2ce237c58187d27eb0ed/1506553399857/Screen+Shot+2017-08-09+at+1.42.55+PM.png Helly Hansen Case Study - BUILT FOR PROFESSIONALS Since it’s inception, Helly Hansen has built products for professionals, working in the harshest environments on earth. In fact, Helly Hansen is one of the most trusted and respected brands in the workwear industry. Going forward, Helly Hansen’s sport division would borrow from the brand’s professional legacy. All messaging would focus on the similar materials, design and stringent testing between the sport product and the gear that keeps professionals safe and protected in some of the most inhospitable places on earth.. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc2e0fb1ffb68296038661/1506553399864/01-northwestern-2600.jpg Helly Hansen Case Study https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cbe7a7c027d815b5917c1d/1506553399859/1502151221733.jpeg Helly Hansen Case Study https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cbe80ed2b8576b592f9b3b/1506553399862/Screen+Shot+2017-08-08+at+2.06.24+PM.png Helly Hansen Case Study https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cbf07c18b27d905e7b3ba9/1506553399851/HELLY.002.jpeg Helly Hansen Case Study https://www.wearepoetics.com/mens-soho-store daily 0.75 2017-09-28 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc30ccbe42d67eb0583fa8/1506556081653/soho1.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc33f2e45a7c33e323ebdd/1506556081670/static1.squarespace-1.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc362129f1874e5416e491/1506556081694/PHONE2.001.jpeg Men's Soho Store LAUNCH CAMPAIGN We supported the store opening with a targeted digital campaign that poked a little fun at ourselves. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc33799f8dcee47f3730c6/59cc3379ccc5c5d7075e4e35/1506556081664/static1.squarespace.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc33799f8dcee47f3730c6/59cc3379d55b41334a131e39/1506556081667/bag.001.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc34d8197aea6d683cc538/59cc352349fc2bd0a461dbef/1506556081691/joinery10.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc34d8197aea6d683cc538/59cc3513b07869f5af0ca65d/1506556081688/join.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc34d8197aea6d683cc538/59cc351132601e71f0ce82dd/1506556081686/joinery1.png Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc34d8197aea6d683cc538/59cc350680bd5e6309ee0797/1506556081683/joinery4.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc34d8197aea6d683cc538/59cc34e7cd0f6850be4811cf/1506556081676/Screen+Shot+2017-08-07+at+12.49.34+PM.png Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/59cc34d8197aea6d683cc538/59cc34d818b27d7733fb128e/1506556081672/static1.squarespace.png Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc3036edaed87e75e8cc49/1506556081649/portfolio%2Bsupport%2Bimages.003.jpg Men's Soho Store BRAND EXPERIENCE We started by creating a design guide for our internal retail and creative teams, detailing the brand experience we wanted to create within the store. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc31fc18b27d7733faf0bb/1506556081660/soho3.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc317103596e87f56ba1bc/1506556081657/soho2.jpg Men's Soho Store https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc37482994ca4a88b79f7d/1506556081646/soho_new.jpg Men's Soho Store https://www.wearepoetics.com/mens-digital daily 0.75 2017-09-28 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc39bb29f1874e54170a86/1506557234069/social.001.jpeg Men's Digital https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc3a8cf9a61e43a94a2c78/1506556606863/social.002.jpeg Men's Digital SEGMENTED E-MAILS We kept him in the know with weekly e-mails that integrated product and lifestyle stories. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc3b0746c3c43c9611f92d/1506556708851/portfolio+support+images.002.jpeg Men's Digital SOCIAL PLAYBOOK We created guidelines, best practices and measurements of success to ensure all content creators and moderators were playing by the same rules. https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc3b32b07869f5af0ce802/1506557124273/portfolio+support+images.004.jpeg Men's Digital https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59cc3968914e6b0c47541134/1506556266300/portfolio+support+images.004.jpeg Men's Digital https://www.wearepoetics.com/brands-with-soul daily 0.75 2017-11-01 https://static1.squarespace.com/static/598e256a03596e3e117c3fb9/t/59fa3c731095262fdab29fb2/1454012412739/SQS_CHELSEA_DK_0083-Recovered.jpg Copy of Brands with Soul